- rural heritage values to people and communities (and with reference to Morocco – Amazigh culture);
- conservation and documentation of intangible rural traditions and practices, as well as their decline and loss;
- history and typologies of rural heritage of all types;
- change management for tangible rural heritage;
- rural cultural tourism (existing and potential); and
- the importance of rural culture to the identity of people and places, in the present and in the future.