Explore Product Launch Analytics

Product Launch Analytics provides detailed, searchable data on many consumer products, from food, beverages, personal care, household, pet care and more. Find product ingredients, nutritional value, product innovation, packaging, countries where available and other details. You can search or browse, and run comparative analysis reports.

If you’d like to learn more about this resource, contact Mike Davis, Business Reference Librarian, at 413-545-6822


This is a shared account and space for the Electronic Resources unit to let you know about: -- online journals and databases we've added or deleted; -- system downtimes and access problems; -- highlights and points of interest.

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