About the Center

The Center for Spectator Sport Research is located in the Sport Management Department at the Isenberg School of Management at the University of Massachusetts. The Center’s goal is to produce knowledge in the sports industry through educational programs, training, and research. This goal will be accomplished through alliances with top corporate partners and individuals in our industry, along with institutions and individuals in the academic setting.


The mission of the Center for Spectator Sport Research is to strengthen relationships among members of the industry by 1) providing outreach activities to the spectator sports industry; and 2) enhancing training and educational opportunities for students.

The Center will focus on two primary core concepts: 1) Business; 2) Education and Training.  For the Business portion, the Center aims to conduct customized, retainer-based and syndicated research for members of the spectator sports industry. With respects to Education and Training, the Center also plans to collaborate with leading sport research organizations and provide educational and training opportunities for industry executives and students.

Products and Services

Initial product and service offerings of the Center include the following, but are not limited to: 

Business (Research Services):

  • Customize Research

  • Retainer-based Services

  • Syndicated Research Product Produced by the Center for the Industry

  • Focus Groups

  • Charter Member Services

Education and Training:

  • Online and Hybrid Online/On-campus Programs

  • Executive Degree Programs (Masters)

  • Podcast for Sport Management Professionals

  • Guest Speakers for UMASS programs

  • Weekly Blog/Chat Room

  • Conference Call – Live Interview

  • Seminars – Certificate/Non Credit

  • Education Programs/Degrees at Conferences

  • In-house training of staff at companies in the sport industry (e.g., short courses across 3-days)

For more information about the Center for Spectator Sport Research, please contact Tracy Schoenadel at tracys@sportmgt.umass.edu or cssr@sportmgt.umass.edu.

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