class Nike backstory

These three documentaries present a critical look at Nike; while there’s some overlap, each presents a distinct angle.  The 2017 article updates activist challenges made to Nike’s global labor practices.

READING QUESTIONS — WRITTEN RESPONSES REQUIRED  — no longer than one page

  1. How does the information in these videos and article add to our discussion of the story told about the Nike-Kaepernick ad?  Your thoughts.
  2. What are your experiences with and observations of ways in which you/th identify with product brands like Nike?  Are there any to which you have a particular affinity?  How to explain?

Readings:

  1. Branded: Phil Knight Nike Documentary. BBC2, 1996 [38.45]        DOWNLOAD ZIPDRIVE TO VIEW
     https://drive.google.com/file/d/1Jmn7aP1PH0TuHcTOAA5OkOwAJs8MNHgA/view?usp=sharing
  2. Jim Keady. Nike Sweatshops: Behind the Swoosh. 2001. [20.29]

  1. Elizabeth Segran. Escalating Sweatshop Protests Keep Nike Sweating. Fast Company, July 28, 2017
  2. SOS Pictures. Soled Out. 2005 [14.13]

Writing formatting guidelines: Written assignments should single-spaced & typed in Times New Roman or Arial (size 12 font) with 1-inch margins all around. Remember to proofread.  First page should have a heading (single-spaced) at top of page that includes name, date, and title of assignment.