If you ever visit a college campus you will notice the plethora of Apple laptops. Apple seems to supply a huge percentage of college students’ laptops, but why?
To start off with, Apple has a brand image that few other companies can match. From my experience in IT many people think that Apple machines “last longer” and “won’t break as easily” when compared to their PC rivals. And from my experience that isn’t necessarily false. Certainly in terms of build quality the average Mac will beat the average PC, but it’s not really a fair comparison. Macs cost far more than the average PC, and this higher build quality is priced-in. That said, even some higher-end PCs have build qualities that seem to degrade over time in a way that Macs don’t. My guess for why this happens is that PCs are constantly trying new things to differentiate themselves from the pack of similarly specced competitors which leads to constant experimentation. Trying new things isn’t bad, but with this throw-everything-at-the-wall mentality there will certainly be a few products that weren’t truly tested and that may have been pushed out to quickly. Apple on the other hand has a handful of laptops which for the most part have been around for years. They have mastered the art of consistently making reliable laptops. It’s that consistency that is really important. In all likelihood every major laptop manufacturer has made a very reliable computer, but very few have the track record that Apple has. It’s this track recorded that makes people trust that their new computer will last all four years.
To add to their reliability Apple also has the upper hand in its physical locations. Every urban area in the U.S. has an Apple store, somewhere to take your device if it’s acting up or check out a new laptop before you buy it. I think this plays a big role in Apples success. Being able to try out a product before buying it is a clear advantage. People get to know what the product will be like in person, which might make them more likely to buy it. Secondly, knowing that if anything happens to your device there is a physical location where you can bring it can be very reassuring. If you buy an Apple laptop no longer will you have to wait on the phone for 3 hours trying to get ahold of someone helpful. Just walk into the store and you’ll get the assistance you need.
I am not the only one to notice that stores are a big part of Apple’s success, as Microsoft has been building more and more stores to help compete. They realized that Apple would always have better customer service if they didn’t make there own stores. This has become even more important for Microsoft as they built up there hardware.
Finally one of the biggest reasons in my mind is that people buy Apple laptops, because they have Apple phones. It’s seems logical that one would buy more products from a company if they are satisfied with the one they have. I think this is what is happening with Apple computers. iPhones are incredibly popular with college-aged kids, so naturally they will gravitate towards the laptop manufacturer that makes their phones. Furthermore iPhones and Apple laptops work together in a way that a PC and an iPhone can’t. Apple devices can send iMessages, they integrate with iCloud seamlessly, and they share similar programs which can make picking either one up faster.