Posted on November 13th, 2008 by yuwong.
Categories: Spirit, People.
We are free because of the brave.
The following message goes out to all veterans and their families who serve our country to protect democracy, freedom, and its citizens. Veterans and their families (are):
Vital to our nation — our freedom, our values, our way of life.
Endure unimaginable hardships.
Tenacious. Veterans put their lives on the line. Their actions uphold our nation’s beliefs, values, and principles.
Encourage. Veterans touch hearts. Veterans restore war-torn nations.
Revive. Veterans rescue the wounded.
Aspiration for all. Their courage and patriotism is our model and motto.
No nonsense. The job gets done.
Strong yet sensitive.
My 69-year-old mother fondly remembers the soldier who gave her a piece of candy — relief and hope — in the midst of war-torn Tokyo (November, 1945).
Special thanks also extends to Michael Yon, former Special Operations officer turned citizen journalist. Yon continues to report first-hand detailed accounts of the Iraq War.
THANK YOU VETERANS!
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Posted on November 2nd, 2008 by yuwong.
Categories: Spirit.
The more one knows, the more one realizes how little he knows.
Humility, collaboration, and life-long learning, in my opinion are the mark of true professional — attitudes which distinguish a true leader from self-proclaimed ones.
Veteran journalist Dan Gillmor comments, “My readers know more than I do.” Retired principal Joanne Rooney states, “Perhaps successful principals realize that power, control and information do not flow from the top down, but more through the horizontal and complex connections that exist in any human community.1”
Journalists and citizen journalists both play important roles in disseminating news and shaping public opinion. Journalists are equipped with the skills and experiences to write accurate compelling stories. Citizen journalists can provide facts, insights, interests, and expertise journalists may lack the time and expertise to cover.
(Let’s face it; journalists are generalists, not specialists. In order to write well, writers must know what they write about. No one person can possibly learn and know everything about everything.)
(Why not collaborate with other professionals [blue and white collar workers] and community members [elderly, children, disabled, etc.] to bring fair, balanced, and meaningful news to the public — to all community members whom journalists serve).
1What New (Young) Principals Need to Know: Educational Leadership (September 2008 Vol. 66 no. 1), 85.
Posted on November 2nd, 2008 by yuwong.
Categories: Spirit.
As a private citizen, I have not been satisfied with the extent of media’s coverage on education issues.
There have been some write-ups on board meetings, about some successful programs and teachers who make a difference, on standardized tests, and the like. But the real issues, the issues which the public should know are swept to the wayside.
Richard Rothstein, in Whose Problem is Poverty2 states, “It’s no cop-out to acknowledge the effects of socioeconomic disparities on student learning. Rather it’s a vital step to closing the achievement gap.”
Generally speaking, poor children are:
2What New (Young) Principals Need to Know: Educational Leadership (September 2008 Vol. 66 no. 1), 85.
Posted on November 2nd, 2008 by yuwong.
Categories: Spirit.
Modest social and economic reforms, well within our political reach, could have a palpable effect on student achievement. For example, we could:
Poverty is not just the problem of the poor. Poverty is everyone’s problem.
Poverty robs individuals of self-respect and often leads them to lives of desperation, lives of welfare, and lives of crime. Poverty also affects those on the outside. The middle and upper class pay for their indifference with their hard-earned tax dollars — subsidizing public assistance programs and housing jail inmates.
Mr. Gillmor, you’re so right on, “My readers know more than I do.”
Humility, collaboration, and life-long learning are the marks of true professional. You are a leader, a true professional.
It’s high time we put the discussion of journalists vs. citizen journalists aside and unite — capitalize on individuals’ experiences and expertise — to create a safer, humane, and prosperous society for all.
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
Meet Seth Godin, the author of Tribes — We Need You to Lead Us, but more importantly, the marketing guru and a leader with a BIG heart!
I’m frequently asked about getting credit.
People want to know how to be sure they get credit for an idea, especially when they have a boss who wants to steal it.
Real leaders don’t care.
If it’s about your mission [and not about you], about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit.
There’s no record of Martin Luther King. Jr., or Gandhi whining about credit.
Credit isn’t the point. Change is.
Wow!
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
The best ideas and products created by ordinary citizens — shower caps used for Saran Wraps, razor holder on shower wall and the like — will never see the light of day without marketing (getting the word out)!
Jay and Jeannie Levinson’s Startup Guide to GUERILLA MARKETING: A Simple Plan for First Time Marketers provides a step by step guide on how to promote products and ideas (see next seven blog summaries).
Hardwork, life-long learning, and love for people are the keys to success!
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I. Twelve Qualities of True Guerrilla Entrepreneurs:
In other words, guerilla entrepreneurs are intelligent, confident, risk takers!
Two thumbs WAY UP for guerilla entrepreneurs!
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
II. The 12 Personality Traits of a Guerrilla Marketer
(1) Patience
Researchers learned your message must penetrate people’s mind nine times before they’re ready to buy from you (or buy into your ideas). Patience, not marketing, works miracles.
(2) Imagination
You’ve got to do something your prospects and customers have never seen before so that you can capture and hold their attention better than any competitor anywhere, anytime.
(3) Sensitivity
A guerilla marketer cannot plod through life thinking only of him or herself. The guerilla must be sensitive to:
(4) Strong Ego
Guerrilla marketers must have the ego to stand up to those who love you the most but give you the worst marketing advice. Guerrilla marketing is not for amateurs, not for insecure babies, and more like a cup of nitroglycerine that can blow up in your face if you make a crucial mistake.
(5) Aggressiveness
Guerillas are aggressive in their thinking and in their investing. Guerrillas save money by not wasting it. Aggressiveness is your hallmark. You probably have a blog. You’ve already begun podcasting. You’ve been hard at work compiling your opt-in list. This kind of aggressiveness is the sign of a leader.
(6) Embrace Change
Change for the sake of improvement is a very good thing. Embrace change.
(7) Generous
Guerrillas view their marketing as a chance to help their prospects and customers succeed at their goals. Knowing that we’re living smack dab in the middle of the Information Age, they are very generous in providing information.
(8) High Energy
Guerrilla marketing is a full-time job that takes energy – all the time energy. By doing the work they love, they never work a day in their lives. If you can make high energy a part of you, you have the personality of a guerrilla destined for success.
(9) Life-Long Learner
Guerillas know knowledge equates with success. Guerrillas continue to learn about about the changes in marketing as well as about the peripherals of marketing: psychology, the Internet, technology, and the globalization business.
(10) Love People
Guerillas know that every person is unique. Their honest interest in people makes them masterful communicators. And that masterful communication makes the guerrillas themselves enjoyable to hear, to listen to, to learn from.
(11) Maintains Focus
Guerilla marketers are skilled at their core competencies as well as at maintaining their focus. Instead of going off into unchartered territories, they concentrate on adding excellence to their current endeavors.
(12) Takes Action
While others may learn by hearing, guerrillas learn by doing. They are very hands-on group of people. They act on the advice they are given. They breathe life into the concepts they have learned. They experiment. Guerrillas do something about what they’ve learned.
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
III. Top Ten Attitudes of a Guerrilla Marketer
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
IV. What Are People Really Buying?
People don’t buy:
Posted on October 26th, 2008 by yuwong.
Categories: Marketing, Book Review.
V. Becoming a Resource
Becoming a resource increases your credibility and visibility to potential fusion marketing partners. Fusion marketing partners seek out those who earn their respect and already enjoy their market’s respect. Here are 25 ways to become a resource: