How would you explain NMR to a non-scientist?

Andrew Hall, a grad student at Univ of Bath, wrote a poster explaining NMR only using the 1000 most common words. Here is this poster – Hidden Force Looking Machine.

A small comment – the purpose of the “radio shout” is usually not to turn the spinning tops the other way, but to turn it lying flat (ie. not 180-deg but 90-deg).