One thing we have been focusing on over the past few days with new media is the harm it can/has caused us and those around us. Such as in the Ray Rice case, how new media has revealed to the whole world the raw facts that no one wanted to believe. But how has new media designated to the lower levels of play, such as College athletics? Well sure you can argue that in some cases it has harmed some groups/ individuals, but it has also done a lot of good. With new media no matter where you are in the world you can acquire information about your favorite team, whether that is Ohio State and you live in Florida or BC and your from England. No matter where you are in the world new media has made all the information about our favorite teams readily available at our fingertips. Not only that but the colleges who utilize their own sites/apps can market their organization effectively to the fan base to draw more attention to their program. This has been done very effectively at LSU, where their Mascot has not only his own webpage, but his own brand which has been created through “his” facebook and twitter. The things people/organizations will do in order to increase awareness about their program is amazing in this day and age.