1. hybrid media space of varied cultural players commercial, amateur, nonprofit, governmental, educational, and activistcontent co-exist, interact in ever more complex ways — potential site ofconflict and renegotiation between different forms of power.

2. meeting point between a range of different grassroots communities involved in the production and circulation of media content

3. amateur curators assess the value of commercial content and re-present

4. spreadability via other social networking sites  — consumers creating value, flag attention through their circulation

5.  citizen journalism

6. translating participatory culture into civic engagement.

• Stephen Duncombe: our spectacles will be participatory: dreams that the

public can mold and shape themselves

• not always progressive; racism, sexism, and other forms of bigotry

7.  slippery cultural ownership between grassroots/corporate – appropriation/re-

8.  social networking essential cultural competency – yet digital divide excludes many

9. participatory culture not necessarily diverse culture  — minorities underrepped