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		<title>PopsNson NCAA Tournament Trip</title>
		<description><![CDATA[ By Scott Mittleman I grew up Syracuse Orangemen (now Orange) fan since I was 7yrs old. My first introduction to Syracuse was watching the 1987 National Championship game against Indiana.  From that point forward I bled orange and remember most big games since that time.  With my fandom in full force I dragged my dad [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/04/18/popsnson-ncaa-tournament-trip/</link>
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		<title>Relay Insights: Profiling the Female Super Bowl and Olympics Fan</title>
		<description><![CDATA[On Friday evening, NBC will broadcast the Opening Ceremonies of the 2010 Olympic Winter Games. Together with Sunday&#8217;s Super Bowl it marks the second high profile sports telecast in a span of a week. In addition to their proximity on the calendar, these two events also share the distinction of having two of the largest [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/02/10/relay-insights-profiling-the-female-super-bowl-and-olympics-fan/</link>
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		<title>The NBA in India</title>
		<description><![CDATA[Over winter break, I had the opportunity to go to India with the Business School to study Indian business and culture.  While in Chennai and Madurai, we were able to visit the Chennai Open, the tennis tour event, and take part in some Indian sporting culture by playing cricket and kabbadi.  As someone interested in [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/02/06/the-nba-in-india/</link>
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		<title>Relay Insights: Five Ways to Drive Sponsorship Value in Today&#8217;s Economy</title>
		<description><![CDATA[In this ongoing environment of economic uncertainty, many companies are reviewing their sponsorship investments as part of an overall audit of marketing spending. However, the current business landscape also presents a new opportunity to work with partners to evaluate key sponsorship provisions, fine tune existing portfolios and ensure that any new sponsorship investments work hard [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/02/05/relay-insights-five-ways-to-drive-sponsorship-value-in-todays-economy/</link>
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		<title>An NBA Team in Las Vegas?</title>
		<description><![CDATA[In Vegas, I got into a long argument with the man at the roulette wheel over what I considered to be an odd number. -Steven Wright It’s been a while.  Between finals, winter break and a trip, I have not been keeping up with the blog like I should have.  However, with a new semester, [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/01/28/an-nba-team-in-las-vegas/</link>
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		<title>Time for NFL to Embrace European System?</title>
		<description><![CDATA[Promotion and relegation? Do most American sports fans even know what that means? Unless you are a fan of soccer, football, futbol, or whatever you choose to call it, which many Americans are not, you do not know these terms. I recently spent a few weeks over in Western Europe, mainly in the UK and [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/01/28/time-for-nfl-to-embrace-european-system/</link>
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		<title>Back for Another Semester</title>
		<description><![CDATA[After a nice long winter break, the UMASS Sports Biz Blog is back at the start of the new semester. This term, we will have a wide variety of discussion topics, including the Olympics which are coming up in a few weeks, the American Needle v. NFL case and its effect on the world of [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2010/01/26/back-for-another-semester/</link>
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		<title>Donaghy Resurfaces</title>
		<description><![CDATA[“All problems become smaller if you don’t dodge them, but confront them.” -William F. Halsey Once again, the Tim Donaghy scandal is back in the news, due to two impending book deals.  First, Tim Donaghy has written a tell-all book about his experiences.  Previously, the book was shelved, with Random House getting pressure from the [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2009/12/04/donaghy-resurfaces/</link>
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		<title>Jimmy Valvano&#8217;s Legacy</title>
		<description><![CDATA[By, Scott Mittleman Co Founder SF Fun Raisers I’ve been writing about sports and non-profits teaming up to make a different and this week provides one of the greatest examples of that. December 2nd – December 8th is Jimmy V week on ESPN. The passion and inspiration that it takes to succeed in anything is [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2009/12/03/239/</link>
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		<title>NBA Ticket Strategies</title>
		<description><![CDATA[“If it doesn’t sell, it isn’t creative.” -David Ogilvy Last week, I looked at the decline in NBA attendance due to the recession, and the impact on revenue.  To counteract this loss, teams have implemented some new sales strategies to increase attendance and revenue. One tactic is variable pricing.  Similar to the airlines changing seat [...]]]></description>
		<link>http://blogs.umass.edu/cssr/2009/11/27/nba-ticket-strategies/</link>
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